About The Client
Company Name:
Industry: FMCG
Location: Cuttack, Odisha
Employees: 2,000
Turnover: ₹600 Cr
is one of India’s leading FMCG companies, known for its high-quality spices and dietary supplements. Established in 1999 and headquartered in Odisha, the company offers a wide range of traditional spices, blended masalas, and food products, serving customers across India and abroad.
Understanding the Challenges
Despite running another ERP application previously, Bharat Masala faced persistent issues that hindered operational efficiency and business growth:
- Lack of confidentiality in maintaining product recipes.
- Inability to plan for multiple product pack sizes.
- Absence of cost and profitability data at SKU and product levels.
- No visibility into branch-wise and product category-wise profitability.
- Manual planning of SKU quantities, production, and sales.
- No dynamic Material Requirement Planning (MRP), affecting inventory control and timely FG availability.
- Poor tracking of wastages at the product level.
- Manual sales team monitoring with no performance analytics.
- Weak credit control mechanisms and no support for configuring schemes or special approvals.
- Absence of credit control by amount and days at order/invoice levels.
- No dealer-level performance evaluation or gap analysis.
- Critical gaps in traceability, lot recall, expiry date alerts, and quality control.
- Poor data integration led to delays in customer delivery commitments.
- Inability to set production targets or manage yield and cost control.
- No linkage of customer complaints to raw materials or production stages.
- Integration with accounting functions was weak, impacting control over receivables, payables, and costing.
- Length management issues and lack of real-time inventory insights.
Solution: NEWTON ERP for FMCG Industry
Implementation of NEWTON ERP ENTERPRISE revolutionized operations at Bharat Masala, delivering measurable benefits across functions:
- Full integration of departments—planning, procurement, manufacturing, distribution, and sales.
- System-generated dynamic MRP based on forecasts and production planning.
- Multi-UOM configuration and multiple SKU options for a single product.
- Daily production reports, including shift-wise actual cost breakdowns.
- Optimized inventory levels with reduced stock-outs and overstocks.
- Accurate sales forecasts enabled better production and dispatch planning.
- Real-time visibility into WIP and shop-floor activities.
- Automated monitoring of material yields and abnormalities.
- Seamless integration with testing and shop-floor machines.
- Accounting of FG, wastages, and rejections at batch level.
- Distinct customer category management: Distributors, Dealers, OEMs, CNFs.
- Unified system across all branches with auto-reconciliation of inter-location transactions.
- Cost control using budgets, cost centers, and detailed costing reports.
- Integrated sales force management with expense monitoring and sales analytics.
- CRM integration enabled better dealer engagement and real-time visibility into sales activities.
- Target vs. actual monitoring from manufacturing to sales outlets.
- Credit control with system recommendations based on dealer history.
- Visibility into customer-wise profitability and automated tracking of deliveries.
Nippon Data’s Impact and Results
With NEWTON ERP, Bharat Masala saw substantial improvements in operations, resource optimization, and profitability. The ERP enabled better planning, increased market responsiveness, improved cash flow management, and strengthened confidence in scaling operations sustainably.