Introduction and Challenges
A well-known agricultural tools manufacturer in Rajkot, Gujarat, founded in 1997, employs more than 4,000 people across numerous manufacturing, dealership, and support departments. They have over 850+ dealers, 64 wholesalers, and 105 parts locations to serve customers around the country.
They faced several hiring challenges:
- The HR and recruitment process was manual and disconnected across departments.
- They needed skilled manufacturing, sales, and field-support personnel.
- High volume of applications filed on individual desktops, resumes are scattered and hard to track.
- Scheduling interviews, follow-ups, and offer letters was slow, inconsistent.
- It was difficult to measure hiring timelines, candidate response rate, and recruiter performance.
With over 4,000 employees and rapid dealer network growth, a manual hiring system led to delays, excess paperwork, and lost candidates. Leaders understood that responding to market demands and increasing their workforce in short periods would require an efficient, centralized data-driven hiring technology.
Why Newton ATS?
The company opted for Newton ATS for several key reasons:
- A central platform to capture applications from emails, job boards, and referrals.
- Automated resume screening, interview scheduling, and candidate reminders.
- Unified data to track time-to-hire, drop-off rates, and recruiter performance.
- Easy-to-use interface requiring minimal training for HR and hiring managers.
- Cloud‑based access so teams across locations could collaborate in real time.
Newton ATS was implemented in 4 weeks, with hands‑on guidance from the Newton onboarding team.
How Newton ATS Made Recruitment Efficient?
Once live, Newton ATS became the recruitment backbone. It was rolled out across HR, manufacturing, sales, and field departments.
Key Features Delivered:
- Centralised Resume Management: All of the candidates data, such as job portals, e-mail and walk-ins, was captured into one searchable database which would eliminate scattered excel sheets and missing resumes.
- Automated Screening & Scheduling: The system also allows automated screening of resumes, and can also reserve interviews in available time slots, sending out automated reminders, which cuts down coordination time significantly.
- Transparent Hiring Metrics: Real-time dashboards display the number of applicants on a candidate, average time of hiring, and the drop-off rates. This contributed to the reduction of hiring time by 50%.
- Consistent Candidate Communication: Automated communications improve the experience and employer brand by informing candidates at every turn.
- Collaborative Hiring Access: HR teams and hiring managers from different locations can examine candidates, comments, and progress in one spot by using the applicant tracking system (ATS) at any time.
Quantifiable Business Impact (in First 6 Months)
- 50% faster time-to-hire, by streamlining interview scheduling and resume screening
- 100% elimination of lost resumes, everything is stored and searchable
- Improved recruiter performance tracking, enabling HR to identify bottlenecks instantly
- Candidate drop-off reduced by 35%, thanks to better communication and follow-ups
- Better hiring decisions, with interview feedback shared directly in the system
The ATS drastically improved hiring speed, reduced manual work, and helped secure better talent for production, field, and sales teams.
Why Newton ATS Stands Out?
- All-in-one platform for sourcing, screening, interviewing, and reporting
- Automated workflows save HR teams many hours each week
- Analytics dashboards help measure performance and optimize hiring
- Clear communication templates keep candidates engaged
- Cloud-based and scalable, perfect for growing enterprises with multi-location operations
Conclusion
Using Newton ATS, this agro-based manufacturing company turned its hiring process from a chaotic, paper-based procedure to a quick, automated, and transparent one. HR and hiring managers can now concentrate on selecting the best candidates rather than chasing paperwork or emails due to a unified system that manages applications, interviews, onboarding procedures, and statistics.
To scale enterprises in competitive manufacturing and field-support situations, Newton ATS provided real efficiency, data-driven insights, and an improved candidate experience.
